I know, I told you it was silly. Obviously the most important thing to ANY business is finding new customers/clients consistently.
But what is the best way? Online? Most likely that was your initial answer, but I’m sure you have realized, just like so many other business owners, that online leads from social media sites just doesn’t deliver the kind of volume you need to keep your business running smoothly and your cash flow at an acceptable level.
It’s great to connect with people that you have made initial contact with but as far as prospecting and finding new leads it stinks. There are many reasons why this is true and I’m not going to get into them but here is a good overview as to why Social Media Marketing doesn’t work and you are pretty much wasting your time.
So what does work? Direct Mail works. Direct Mail is still the way to connect with new clients and here is the main reason why:
If you want to reach people on Social Media you have to already know them.
If you try to email a person with a cold email, it can be considered spam.
These are two pretty big barriers.
Direct Mail lets you break through both those barriers.
And when it comes to Direct Mail and business printing services I recommend JBS Printing.
They are located just South of Boston Massachusetts and are exerts in Printing and Direct Mail.
They have been in business for 20 years and not only have the expertise but they also have the INSIGHT to help you attract more business through direct mail.
They are known for their focus in working with Schools and Non-Profits but they regularly work with commercial businesses as well.
They can be reached at:
1401 Hanover Street
Hanover, MA 02339